How to Explain a Seller's Market to a Buyer

✅ What This Page Covers:

• What a seller’s market means for buyers

• How to use the Altos Report to set expectations and prepare buyers

• A ChatGPT prompt to generate marketing content focused on this scenario
  
  

Market Action Index (MAI):
A score above 30 signals a seller’s market. Demand is high, and homes are selling fast—often with multiple offers.

Real-Time Market Profile:
Look at inventory, median list price, and especially days on market. If homes are selling quickly, buyers need to be ready to act.

Market Narrative:
Use this to help explain urgency and competition in plain language.

Market Segments:
Toggle this on to help buyers understand how their price range is performing—some segments move faster than others.

What to say:

• “This is a fast-moving market. Homes are going quickly, and competition is strong.”

• “We’ll need to move fast and make our offers stand out.”

Example script:

“We’re in a seller’s market right now—so the best homes are going fast. If we see something you love, we’ll want to act quickly and be ready to write a strong offer.”

Post ideas:

• “In a seller’s market, speed and strategy are everything. Here’s what buyers need to know.”

• “Buyers, this market moves fast—but I’ve got your back every step of the way.”

Reel script idea:

1. “Hey homebuyers, listen up!”

2. “We’re in a seller’s market. That means more demand, fewer homes, and quicker sales.”

3. “It’s not impossible—but we need to be smart and fast.”

4. “Want a custom buyer plan for this market? DM me.”
   
   

Use this prompt to generate marketing content for a seller’s market:

I’m a real estate agent using an Altos Market Report for a ZIP code that’s currently in a seller’s market (MAI above 30).
I want to help buyers understand what this means and how to prepare.
Please create:

• A friendly social post for Facebook, Instagram, and LinkedIn

• A 60-second Reel script that sounds casual and confident

• A longer caption that feels personal and real

• A blog post written at a third-grade reading level that explains what buyers need to know in a seller’s market
  Keep it all friendly and helpful—make it sound like I’m talking directly to a client.