eXp CRM of Choice

CRM of Choice is eXp's bold, new tech solution designed to put the power of freedom,flexibility, and control in your hands. 

Built on agent feedback and designed for growth, CRM of Choice empowers you to be intentional with your business by giving you access to one of three top-tier CRM platforms — BoldTrail, Lofty, Cloze — included in your existing monthly tech package, with no additional fees for standard use.

Whether you’re a solo agent, part of a high-performing team, or focused on relationships and referrals, CRM of Choice allows you to select the system that best aligns with your unique workflow, business structure, and goals — all accessible through OKTA with seamless, single sign-on, and supported with tailored onboarding and training.

No extra costs. No surprises. Just the power to run your business, your way.

With the power to select the Customer Relationship Management (CRM) system that best suits your business needs, you have an opportunity to discover the features and benefits of each CRM of Choice offered in our program. 

Start your discovery here with a side-by-side comparison of our CRM providers in order to compare and contrast the key features of each. Continue on to find detailed product profiles and specific FAQs, introduction videos, points of difference, and training and support materials – everything you need to identify your CRM of Choice.

Whether you’re looking for a ready-made image or something you can customize, we’ve created some easy-to-use social media posts below to help you promote eXp‘s CRM of Choice offering in your attraction efforts.