How to Explain a Buyer’s Market to a Seller

✅ What This Page Covers:

• How to use the Altos Market Report to guide seller conversations

• Talking points to set realistic expectations

• A ChatGPT prompt to create social media, video, and blog content

When you're reviewing the Altos Market Report with a seller, these are the key things to focus on:

Market Action Index (MAI):
A score under 30 means we’re in a buyer’s market. That means buyers have the advantage—there’s more inventory than demand.

Real-Time Market Profile:
Pay attention to the number of homes for sale, median list price trends, and average days on market. These show how competitive the market is for sellers.

Market Narrative:
Altos writes an easy-to-understand summary at the top of every report. Read it aloud or include it in your seller updates.

Market Segments:
Click the box to break the report into four price tiers. This helps you show how the seller’s price point is performing compared to others.

What to say:

• “Right now, buyers have more choices. That means your home needs to stand out from day one.”

• “If we price it too high, we risk sitting on the market too long—then buyers start to wonder what’s wrong.”

Example script:

“We're in a buyer’s market, which means pricing smart and making your home shine is more important than ever. With the right prep and strategy, we can still win—but we need to be thoughtful and realistic.”

Post ideas:

• “It’s a buyer’s market—here’s how sellers can still win.”

• “Thinking of selling but nervous about the market? Let’s talk strategy.”
  
  

Reel script sample:

1. “Hey friends, a quick seller tip for today.”

2. “Right now, we’re in a buyer’s market. Homes are taking longer to sell, and buyers have more choices.”

3. “If you’re thinking about listing, we need to talk pricing and prep strategy early.”

4. “Want my seller checklist for this market? Shoot me a message.”
   
   

Use this prompt in ChatGPT to create marketing content that speaks to sellers:

I’m a real estate agent using a local Altos Market Report showing that my ZIP code is currently a buyer’s market (MAI under 30).
Please create:

• A social media post for Facebook, Instagram, and LinkedIn that explains what a buyer’s market means for sellers and how to approach pricing

• A 60-second Reel script for sellers that sounds natural, not like AI

• A longer caption to go with the video that’s personal and real, like I’m talking to my audience

• A blog post at a third-grade reading level that explains how sellers can succeed in a buyer’s market
  Write it all in a friendly, casual tone—no fluff or robotic phrases.

Next, I’ll create the Balanced Market subpages for buyers and sellers.