2025 eXp Vision Call

Join real estate visionaries Glenn Sanford, Leo Pareja, Brent Gove, and Tina Caul as they unveil strategies to make 2025 your most successful year yet. Discover the importance of setting ambitious goals, adapting to market cycles, and mastering lead generation to thrive in a competitive industry. Learn how eXp Realty’s agent-centric model empowers professionals with tools, training, and a supportive community to weather challenges and grow their business.

This session is packed with actionable insights and motivation, from balancing personal well-being with professional success to embracing resilience during tough times. Plus, hear about the transformative Cabo 2025 event featuring industry icons like Ed Mylett, Tom Ferry, and Pace Morby. Don’t miss this opportunity to elevate your mindset, skills, and career!

Introduction and Purpose of the Call (03:00 - 03:54)

• The session focuses on reflections on 2024 and aspirations for 2025, emphasizing goal-setting and personal accountability.

Keynote Speakers and Industry Insights

1. Glenn Sanford: Planning and Mindset (03:54 - 10:28)

   • Importance of making 2025 "real" with tangible goals and action plans.

   • The necessity of adapting to market cycles and focusing on market share during downturns.

   • Advice on measuring success with meaningful metrics (e.g., families served).

2. Leo Pereja: Leadership and Market Adaptation (04:50 - 13:51, 27:25 - 34:34)

   • 2025 outlook: A focus on serving families, improving efficiency, and embracing leaner operations post-industry challenges.

   • Agents must let go of outdated practices and adapt to current market realities.

   • Reinforcement of agent-centric strategies and long-term industry viability despite technological disruptions.

3. Tina Caul: Achieving Balance and Inner Peace (15:47 - 26:59)

   • Personal growth through mindfulness, nature connection, and breathwork.

   • Balancing business success with mental well-being to prevent burnout.

   • A structured plan for small, daily practices to improve clarity and focus.

Motivational Advice and Strategies

1. Building Momentum in a Tough Market (07:36 - 14:41)

   • Use downturns as opportunities for growth.

   • Expect pruning in the industry, leading to greater opportunities for dedicated agents.

2. Focusing on Mastery and Long-Term Success (26:28 - 53:24)

   • Develop a big, audacious goal ("add a zero" to your plans).

   • Key to success: relentless focus on lead generation and prioritizing relationships with clients.

   • Progressing through stages of mastery, from early struggles to eventual passion and expertise.

3. The Role of Proximity and Collaboration (53:24 - 58:29)

   • Importance of networking and attending events, like the upcoming Cabo 2025, for knowledge sharing and inspiration.

   • Success stems from learning and collaborating with peers and industry leaders.

Conclusion and Call to Action (57:59 - End)

• Strong encouragement to attend Cabo 2025 for transformative learning and networking opportunities with top industry figures.

• Final words from Glenn, Leo, and Tina emphasizing focus, adaptability, and the value of perseverance.

Summary

The 2025 Vision Call emphasized goal-setting, adaptability, and perseverance amidst industry challenges. Glenn Sanford, Leo Pereja, and Tina Caul shared insights on leadership, market trends, and achieving personal balance. The session concluded with encouragement to attend Cabo 2025 for inspiration and actionable strategies to elevate one's real estate career.

Glenn Sanford's segments (03:26 - 10:28, 07:06 - 10:28, 41:03 - 45:25)

Glenn Sanford, Founder of eXp Realty, shared foundational principles for success in 2025, emphasizing goal-setting, market adaptability, and the importance of long-term planning. Below are the key takeaways from his insights:

Core Message: Plan and Adapt

• Goal-Setting and Execution: Glenn emphasized the critical importance of starting 2025 with a clear plan and consistently working on it. Success comes from a combination of planning, execution, and the ability to adapt.

• Iterative Improvement: He encouraged agents to adjust and refine their plans quarterly, ensuring they stay aligned with changing market conditions and personal progress.

Key Advice for 2025

1. Operate with a Plan (07:06 - 08:34):

   • Without a plan, agents risk aimlessly navigating the year. Having a structured approach ensures clarity and purpose.

   • Glenn likened having a plan to knowing your destination: "If you know where you're going, it becomes much easier to get there."

2. Market Cycles and Resilience (09:02 - 10:28):

   • Real estate markets go through predictable cycles every 7–10 years. Downturns are opportunities to gain market share and position for success when the market rebounds.

   • Agents must "get real" with the market, aligning their expectations with current conditions to achieve sustainable success.

Insights from Personal Experience

• Success from Struggle (41:03 - 42:02):

  • Glenn shared that some of his greatest innovations, including the creation of eXp Realty in 2009, were born out of adversity. Tough moments force innovation and pivoting to better outcomes.

  • Struggles offer the clarity needed to break old patterns and create new, more effective strategies.

• Think Bigger (43:27 - 45:25):

  • Glenn encouraged agents to "add a zero" to their goals. For example, if your plan is to earn $150,000, create a plan for $1.5 million instead.

  • Bigger goals inspire more creative thinking and result in greater achievements, even if the ultimate target isn't fully met.

The eXp Advantage

• Agent-Centric Model (12:26 - 13:24):

  • Glenn reiterated eXp Realty’s commitment to putting agents first, distinguishing the company as the most agent-centric brokerage in the world.

  • Tools, technology, and compensation structures are designed to help agents thrive, even during market downturns.

• Opportunity to Lead (12:55 - 13:51):

  • Despite the challenges, eXp remains a "safe haven" for agents, providing resources, training, and a supportive community.

  • Agents are encouraged to take advantage of eXp’s transparent systems and proven strategies to model success.

Motivational Takeaway

"Success often keeps you from doing the things you need to do to create a better outcome. Struggles are gifts—they push you to innovate, pivot, and grow." – Glenn Sanford

Final Message

Glenn urged agents to embrace 2025 as a year of opportunity driven by focused planning and disciplined execution. By adopting bigger goals, adapting to market realities, and leveraging eXp’s resources, agents can achieve significant growth and position themselves for long-term success.

Leo Pareja's segments (04:50 - 13:51, 27:25 - 34:34)

Leo Pareja, CEO of eXp Realty, provided strategic insights and motivational advice to help agents navigate the challenges of the real estate industry in 2025. Below are the key takeaways from his segment:

2025 Industry Outlook

• Opportunity Amidst Challenge: The past three years have been tough for the industry, but agents have become more productive, streamlined their operations, and learned to do more with less.

• Market Prediction: Leo anticipates a 10% increase in transaction volume in 2025, although he cautions that fluctuations in interest rates will play a significant role in market performance.

Lessons from 2024

1. The Speed of the Leader Determines the Speed of the Pack (27:54 - 28:23):

   • Leadership is about setting an example. Calm, decisive actions inspire confidence in teams and clients.

   • This applies universally, whether leading a team, family, or clients.

2. Letting Go of How Things Used to Be (28:23 - 29:51):

   • The industry is evolving, and agents need to adapt to new rules, technologies, and consumer expectations.

   • Success hinges on how agents respond to these changes, not on resisting them.

3. Empathy and Grace as Superpowers (31:16 - 31:45):

   • Recognize that many agents and families are struggling due to economic pressures.

   • Approach clients and colleagues with understanding, knowing their challenges may be deeply personal.

Consumer-Centric Focus

• Guiding Families Home (32:15 - 33:37):

  • Real estate is about helping families find stability and happiness in their most significant financial and emotional decisions.

  • Agents should prioritize providing seamless, memorable experiences for clients, focusing on long-term relationships.

• Stay Connected with Clients:

  • Agents must stay engaged with clients beyond the transaction. Use social media and other tools to maintain relationships and ensure clients see you as their lifelong real estate advisor.

Overcoming Challenges and Prioritization

• Time Management (48:48 - 49:17):

  • Prioritize the most impactful tasks daily. For Leo, it's supporting agents first, followed by business growth.

  • Agents should identify their strengths (e.g., prospecting, social media, cold calling) and dedicate time to those activities consistently.

• Focus on Relationships:

  • The secret to thriving in any market is building authentic connections. Agents who master this will thrive, regardless of economic conditions.

Motivational Insights

• Success is Messy (47:50 - 48:48):

  • No one achieves success without setbacks and failures. These moments build resilience and clarify priorities.

  • Leo shared his own struggles during the 2008 financial crisis, which almost led to bankruptcy. Instead of quitting, he doubled down on learning from top agents and protected his time and focus.

• Agents Are Indispensable (33:37 - 34:34):

  • Despite attempts by tech companies to disrupt the industry, real estate agents remain central to transactions due to the complex and emotional nature of the process.

  • Agents are irreplaceable guides who help families navigate life-changing decisions.

Final Takeaway

Leo Pareja inspired agents to embrace change, focus on relationships, and refine their craft. He reminded everyone that challenges provide opportunities to grow and that agents are uniquely positioned to lead and succeed in 2025.

Brent Gove's segments (03:00 - 14:41, 34:34 - 58:29)

Brent Gove served as a motivational force during the 2025 Vision Call, inspiring agents to take massive action, set ambitious goals, and focus on lead generation as the foundation for success. Below are the key takeaways:

Farewell to 2024 and a Vision for 2025

• Brent opened with reflections on 2024, encouraging agents to leave the past behind and focus on building a powerful future.

• He emphasized that 2025 is a year to set big, audacious goals and work relentlessly to achieve them.

The Importance of Lead Generation (36:48 - 39:38)

• Mastering Lead Generation: Brent highlighted that mastering lead generation is the #1 rule in real estate. Agents must consistently focus on talking to people daily, whether through cold calling, door-knocking, open houses, or social media.

• Action Creates Results: Agents who commit to massive lead generation efforts will see their business grow exponentially.

• He shared an example from his career: After losing all his escrows in one day, he set an ambitious goal to sell 30 homes in a month. While he didn’t hit the target, he sold 14 homes—doubling his personal record.

Big Goals and Focused Action

1. The Power of BHAG (Big Hairy Audacious Goals):

   • Brent urged agents to add a zero to their goals (e.g., aim for $1.5 million instead of $150,000) and create a plan to achieve it.

   • Even if you don’t reach the higher goal, you will likely surpass your original target.

2. Relentless Effort:

   • Success doesn’t come from a lack of willingness to work but from a lack of focus. When agents align their actions with their goals, results follow.

   • Frustration can be a catalyst for change. Use it to fuel growth and action.

Resilience During Challenges

• Brent shared a story from his career in 1999, when he lost all his escrows in a single day. Instead of giving up, he took massive action, shattering his personal sales record.

• Key Message: Pain and struggle are opportunities to pivot and build something better.

Proximity Is Power

• Brent emphasized the importance of surrounding yourself with successful, inspiring people who can elevate your mindset and skills.

• Cabo 2025 Event (53:24 - 57:59):

  • Brent promoted the upcoming Cabo 2025 event, which features top speakers like Ed Mylett, Gary Brekka, Pace Morby, and Tom Ferry.

  • Described as a "vacation with a purpose," the event combines learning, networking, and relaxation, offering agents a chance to level up their business and mindset.

Motivational Highlights

1. Struggle Is Universal (34:58 - 35:27):

   • Brent reminded agents that everyone, even top performers like Warren Buffett and Jeff Bezos, experiences struggles.

   • The key is to participate in your own self-rescue by taking responsibility and focusing on solutions.

2. Participate in Your Own Rescue (35:38 - 38:41):

   • Agents must take ownership of their success by dedicating themselves to learning, self-improvement, and relentless action.

Final Thoughts

• Work Hard, Play Hard: Brent advocated for balance, suggesting agents focus on their work while also enjoying time with family and friends.

• Challenge Yourself: The next 30 days can redefine your year. Commit to massive action, and 2025 could be your breakthrough year.

• Closing Call to Action: Attend Cabo 2025, network with industry leaders, and immerse yourself in transformative learning.

Quote to Remember

"You suffer not because you're unwilling to work, but because of a lack of focus and not having a big enough life." – Brent Gove

Highlights from Tina Caul's Segment (15:47 - 26:59)

Tina Caul shared a heartfelt and insightful message focused on balancing professional success with personal well-being. Below are the key points from her segment:

Discovering the Missing Piece

• Tina described her life as highly successful but missing a deeper sense of peace and fulfillment. Despite thriving in her business (top three team at eXp, 1,400 people in her organization), she felt an internal void.

• She realized that her constant drive, attachment to her phone, and desire for control left her exhausted.

Turning Point and Self-Discovery

• Costa Rica Retreat: Tina attended a spiritual retreat that helped her reflect on her life and reconnect with her inner self. The retreat emphasized:

  • Seeing oneself honestly.

  • Reconnecting with the childhood spirit lost in the hustle of life.

  • Healing emotional wounds and rediscovering peace.

• Key Realization: The fulfillment she was chasing externally (e.g., business achievements) was within her all along. She needed to quiet her mind and focus on being present.

Actionable Takeaways

1. Breathwork: Spending five minutes a day practicing deep breathing to calm the mind.

2. Movement: Incorporating yoga or other mindful physical activities to center oneself.

3. Nature Connection: Reconnecting with the outdoors as a source of peace and grounding.

4. Mindful Time Management: Recognizing that even with work and sleep, there’s ample time in a week to focus on self-care and family.

Blueprint for Inner Peace

• Small, Consistent Actions: Tina encouraged listeners to take small steps over 30 days to build healthier habits.

• Recommended Resources:

  • "Living from a Place of Surrender" by Michael Singer

  • "Let Them" by Mel Robbins

Passion as the Reward for Persistence

• Tina shared a framework for personal and professional growth:

  1. Excitement (Years 1-2): Learning the process.

  2. Frustration (Years 3-4): Practicing and refining skills.

  3. Breakthrough (Years 5-9): Gaining confidence and entering "power mode."

  4. Mastery (Year 10+): Passion naturally follows mastery.

Final Message

Tina emphasized the importance of aligning personal peace with professional goals. She reminded the audience that suffering and setbacks often precede passion and success, encouraging patience and perseverance on the journey toward mastery.