How to Explain a Buyer’s Market to a Buyer

Perfect! That format will make it super easy for agents to access each guide right from your training site. I’ll reformat the content for web, using clear headings, short paragraphs, and friendly, conversational language—ideal for Google Sites.

Here’s how I’ll format each subpage:

✅ What This Page Covers:

• How to understand and use the Altos Market Report in a buyer’s market

• Talking points for explaining the market to buyers

• A ready-to-paste ChatGPT prompt to create marketing content
  
  

Here’s what to look for in your Altos Market Report when the market favors buyers:

Market Action Index (MAI):
If it’s under 30, you’re in a buyer’s market. This means there are more homes than buyers—giving buyers more options and negotiation power.

Real-Time Market Profile:
Focus on Median Days on Market, Price per Square Foot, and Inventory. These indicators show how long homes are sitting and how competitive pricing is.

Market Narrative:
Altos includes a summary at the top of every report. Use this wording in conversations, videos, or emails—it’s written to make the data easy to explain.

Market Segments:
Check the box to turn on the 4 price tiers (top 25%, middle, etc.). Use this to focus your advice based on the buyer’s price range.

What to say:

• “Right now, there’s more inventory, which gives us more choices and time to negotiate.”

• “Homes are sitting longer, so we can move with confidence, not panic.”

Example script:

“This is a great time to be a buyer. Homes are sitting longer, and prices are softening a bit in some areas. We can take our time to find the right one and make strong offers with less pressure.”

Post ideas:

• “MAI is under 30—what does that mean? Buyers, this is your time.”

• “Thinking of buying? More homes. More time. More room to negotiate.”

Reel script sample:

1. “Hey everyone, quick market update from me.”

2. “We’re officially in a buyer’s market here in [your city]—homes are sitting longer and inventory is up.”

3. “That means it’s a great time to be a buyer. You’ve got more room to negotiate and more options.”

4. “Want tips on how to get started? Message me anytime.”

Copy and paste this prompt into ChatGPT to get customized content you can use across your marketing channels:

I’m a real estate agent, and I want to create content based on a local Altos Market Report showing that my ZIP code is currently a buyer’s market (MAI under 30).
Please create the following:

• A casual, friendly social media post for Facebook, Instagram, and LinkedIn explaining what this market means for buyers

• A 60-second script for a video or Reel that sounds like me—not scripted or robotic

• A long, natural-sounding caption to go with the video

• A blog post at a 3rd-grade reading level that explains a buyer’s market and how it benefits buyers
  Make it personal, simple, and helpful—no AI buzzwords or fluff.