Lead Conversion Strategies

Hey Team!  Cliff and I were talking and we wanted to share some reminders with you about how to grow your business. Now is the time to put the pedal to the metal and get selling as we head into another competitive buying season! 

               If you missed my other email, here's why now is the time to buy https://www.youtube.com/watch?v=MrJVIrUTgGg

Most agents say, "I need more leads. I need more leads. I need more leads"  or "I need better leads" but the problem isn't with the leads, it's with the agent's commitment to convert.

ARE YOU TREATING YOUR BUSINESS LIKE A BUSINESS?  In a magical world, you get a lead and somehow they get the desire to buy a house and they say, "Oh, let me find that super helpful agent who's been sending me emails for the last 3 months and call them. Is there a number I can call?"  However, in the real world, they're going to go elsewhere to find an agent like Zillow, facebook groups, or asking a friend. How do YOU get the deal?  You gotta convert the lead!

Let's face it, most buyers are starting their home search online, but the challenge is that they are not going to ONLY one site. They are going to all the sites thinking that they all have different selections, but they don't.  Now they are not going to get connected to just one agent as a lead, but lots of agents. You can see this in the annual NAR Profile of Buyers & Sellers report. They don't understand that when they fill out a form to look at a property or save it, that now they are all of a sudden someone's "hot lead" and they're being sold to a bunch of agents. 

What can YOU do to ensure that you are the agent that gets the connection and the loyalty to get the deal.  

Let's talk about Lead Generation

What are you doing to generate leads? YOU MUST WORK THE BASICS!  

OPEN HOUSES are an amazing way to generate leads and meet people face to face!

We have a whole training guide for how to run a rockstar open house!  https://www.clifffreeman.info/agent-how-to/how-to-open-houses

OH!!!! Did you see the post this afternoon in our Slack channel for one of our team member's listing that needs an open house this weekend?  Who's going to get the opportunity?

1) SET UP YOUR ACCOUNT AND JOIN CFG ON SLACK   https://join.slack.com/t/theclifffreemangroup/shared_invite/zt-1rjy0lq2u-Chr2hIOWFwcS0iBreu8D0w

2) FIND THE POST IN THE AGENT SLACK CHANNEL   https://theclifffreemangroup.slack.com/?redir=%2Farchives%2FC02B6K25AD6

.......It's a great channel where agents on the team are helping other agents!

DOOR KNOCKING works!  Yes, knocking on doors works. Just ask some of our agents who are doing it and getting listings and buyers from it. It works! Here is our training and scripts for door-knocking!

FACEBOOK LEADS work! We have a dedicated staff member named Sugar and he will get your ad campaigns set up for you. You don't even need to know how to do anything except convert your leads! Book your appointment with Sugar today. If you haven't already done so, generate your own Facebook leads with our FB Ad specialist, Sugar


SOCIAL MEDIA is good if you are very consistent and learn how to do it. That said, it's not going to get you immediate business.

You can get started by setting up your social media profiles

FSBOs and EXPIREDS need you!!!!  

Call with a system like RedX or Mojo or Vulcan7.  Once you get comfortable, you can even use a "triple dialer" that calls 3 people at one time to make the calling periods go faster and skip the no-answer calls. https://www.redx.com/affiliate/diamond-discount/

Ricky Caruth is a rockstar and has free training here: https://zerotodiamond.com/courses/

Let's talk about Lead Conversion

You should be calling leads at least 10 times at different times of day and from different phone numbers if you can't reach them.

Try to call several times and then send a text with only their first name in the text and nothing more?   If they reply, call them!!!!!

If you get their voicemail, use the voicemail script found here:  It's pure GOLD!!!! 


Here are some things to focus on to convert leads.


Get the marbles out of your mouth!  CFG is paying for access to roleplay training for you!!!!

Here are 4 training opportunities!!!!!

Conversion University

Wednesdays at 10 AM CST


MegaeXpansion Success Training

Wednesdays at 11am CST


CFG Level Up - Listing Training

Thursdays at 10 am CST


MegaeXpansion-WSS Role Play Session

Thursdays at 11am CST



Thursdays at 1pm CST


and of course we have our weekly team meeting where we are sharing all the latest tips, tips and tactics!

CFG Weekly Team Meeting:: www.ZoomWithCFG.com

Fridays at 12 pm 


Maybe this needs to be your theme song????

LET'S GO!!!!!!!!!!!!!!!!!!!!!!

With much love from CFG!!!!!!!!