Logos & Branding
The eXp Realty logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. In order to maintain this consistency, a few simple guidelines should be followed.
COMPLIANCE NOTES:
The eXp Realty logo should never be recreated or typeset.
Only official logo files should be used in communications.
The eXp Realty as shown here will serve as the company’s primary logo and trademark.
You cannot recolor or modify the eXp logos. For example, you can't turn the white exp logo to pink to match your color scheme.
Ready to get started with your marketing? You may want to download the eXp logos for your website, business cards, etc. Here is the link to the official eXp Logos and branding guidelines.
You can choose to use either the black or white eXp logo. CLICK HERE -> eXp Official Branding Guidelines
Below are examples of the logos. Please download the full-resolution versions from the website linked above to ensure you get the best quality. Also, below are the official colors that are allowed for use in eXp Marketing.
Beyond our logo, color is the most recognizable aspect of our brand identity. Our brand colors reflect our bold, diverse community. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive eXp Realty brand.
COLOR PALETTE
The primary color palette is a very important brand element as it helps to tie-in all of the elements, assets, and templates.
Dark Navy - Hex #0C0F24
Brand Royal - Hex #1B489B
Dark Gray - Hex #58595B
Light Grey - Hex #E2E3E4
LOGO VARIATIONS
The logo can appear in Black only for black-and-white and gray-scale scenarios.
LEGIBILITY
The eXp logo should never be too small to read. We’ve set a minimum size of 0.8 inches or
60 pixels. It is not recommended to use the logo at less than 0.8 inches in width.
CLEAR SPACE
Our clear space requirement ensures that our logo is easy to read. An important part
of maintaining a consistent presentation is keeping a clear space around the logo equal to the width and height of the "e" in "eXp" from other text, graphics or illustrations.
INCORRECT USAGE
Change the logo’s orientation or rotation.
Disproportionately scale the logo.
Change the logo’s colors.
Display the logo in a configuration not previously specified.
Attempt to recreate the logo.
Make alterations to the logo’s text.
Add special effects to the logo.
Display the logo as an outline.
Display other elements within the logo’s designated clear space.
Crop or stretch the logo in any way.
BRAND TYPOGRAPHY
Typography is an essential tool in the development of a brand identity and is a key element to create a distinct and cohesive look across all communications. Our chosen font, Roboto, is clean, modern and well-suited to a wide range of applications, particularly digital.
IMAGERY & LOGO PLACEMENT
Connect with the eXp marketing team if you need assistance with background files or graphic selections.
The backgrounds featured in our latest designs serve as the foundation for a visually appealing and cohesive aesthetic. We encourage you to incorporate these backgrounds into your own creations, or use similar ones that align with our design principles.
Our preference leans towards abstract and minimalistic backgrounds, predominantly in shades of whites and grays, which exude a sense of elegance and simplicity. Additionally, you can incorporate our brand's signature blues to infuse a touch of our unique identity into your designs.
Do not mix patterns.
IMAGERY & LOGO PLACEMENT
When using iconography, line weight consistency is critical.
Download the ROYAL BLUE icon set here
or the BLACK icon set here.
Connect with the eXp marketing team if you need assistance with iconography.
For questions about local rules and regulations please contact your state or provincial administrative broker. For brand questions and approval please contact marketing@exprealty.com.