Logos & Branding

The eXp Realty logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. In order to maintain this consistency, a few simple guidelines should be followed.

COMPLIANCE NOTES:

Ready to get started with your marketing? You may want to download the eXp logos for your website, business cards, etc. Here is the link to the official eXp Logos and branding guidelines.

You can choose to use either the black or white eXp logo.                      CLICK HERE -> eXp Official Branding Guidelines

Below are examples of the logos. Please download the full-resolution versions from the website linked above to ensure you get the best quality. Also, below are the official colors that are allowed for use in eXp Marketing.


HERE ARE THE NEW LOGOS EFFECTIVE AUGUST 26, 2024 - RIGHT CLICK TO DOWNLOAD

Beyond our logo, color is the most recognizable aspect of our brand identity. Our brand colors reflect our bold, diverse community. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive eXp Realty brand.

COLOR PALETTE

The primary color palette is a very important brand element as it helps to tie-in all of the elements, assets, and templates. 

Dark Navy - Hex #0C0F24

Brand Royal - Hex #1B489B

Dark Gray - Hex #58595B

Light Grey - Hex #E2E3E4

LOGO VARIATIONS

The logo can appear in Black only for black-and-white and gray-scale scenarios.

LEGIBILITY

The eXp logo should never be too small to read. We’ve set a minimum size of 0.8 inches or

60 pixels. It is not recommended to use the logo at less than 0.8 inches in width.


CLEAR SPACE

Our clear space requirement ensures that our logo is easy to read. An important part

of maintaining a consistent presentation is keeping a clear space around the logo equal to the width and height of the "e" in "eXp" from other text, graphics or illustrations.

INCORRECT USAGE

BRAND TYPOGRAPHY

Typography is an essential tool in the development of a brand identity and is a key element to create a distinct and cohesive look across all communications. Our chosen font, Roboto, is clean, modern and well-suited to a wide range of applications, particularly digital.

IMAGERY & LOGO PLACEMENT

Connect with the eXp marketing team if you need assistance with background files or graphic selections.

The backgrounds featured in our latest designs serve as the foundation for a visually appealing and cohesive aesthetic. We encourage you to incorporate these backgrounds into your own creations, or use similar ones that align with our design principles. 

Our preference leans towards abstract and minimalistic backgrounds, predominantly in shades of whites and grays, which exude a sense of elegance and simplicity. Additionally, you can incorporate our brand's signature blues to infuse a touch of our unique identity into your designs. 

Do not mix patterns.

IMAGERY & LOGO PLACEMENT

When using iconography, line weight consistency is critical.

Download the ROYAL BLUE icon set here 

          or the BLACK icon set here.



Connect with the eXp marketing team if you need assistance with iconography.

For questions about local rules and regulations please contact your state or provincial administrative broker. For brand questions and approval please contact marketing@exprealty.com.