The Cliff Freeman Group Agent Playbook for First-Time Buyer Events

Homebuyer seminars aren't just about education—they're lead conversion machines when executed with strategy, energy, and follow-up. This guide walks you through every element of a successful event—from finding the right audience to nurturing attendees into loyal buyer clients.

Let’s turn education into appointments—and appointments into closings. When you run this system, you're not just hosting events… you're building a pipeline of clients for life. 

A well-run seminar builds trust, educates buyers, and positions you as the go-to expert in your market. Whether you're targeting renters, millennials, relocators, or move-up buyers, events like these:

• Fill your pipeline with warm leads.

• Generate 1:1 consultation appointments.

• Set you apart as a market expert.

• Provide real-time interaction (instead of cold calls).

Target the Right Audience

• Renters 25–45 in high-density apartment zip codes.

• Use Facebook and Instagram ads filtered by income level, life stage, credit score (if available).

• Pull lists of renters using tools like Cole Realty Resource or Remine.
  
  

Advertising Checklist

• Run Facebook/Instagram ads with a $50–$100 budget.

• Record a 1-minute vertical video invite: “Thinking about buying a home but don’t know where to start? Join me for a free seminar on [DATE]!”

• Create a simple Eventbrite registration page.

• Email and text your database: “Know someone renting? Forward this invite.”
  
  

Create Urgency

• 🎁 Raffle entry for a $50 gift card or Amazon Echo.

• 💼 First 10 sign-ups get a “Homebuyer Starter Kit.”

Welcome & Introductions (15 minutes)
Start by introducing yourself and your lender. Set the tone for a relaxed, informative, and interactive session.

Lender Presentation (20 minutes)
Have your lender cover the basics of financing: credit requirements, loan types, and the importance of pre-approval.

Home Inspection 101 (15 minutes)
Share common red flags buyers should be aware of. This builds trust and shows your commitment to helping them avoid costly mistakes.

Break & Networking (20 minutes)
Provide refreshments and encourage attendees to chat, ask questions, and fill out raffle entries.

Insurance & Title Basics (20 minutes)
Explain how homeowner’s insurance works and what title insurance is. Keep it simple—focus on how these protect their investment.

Q&A Panel (30 minutes)
Invite your lender, inspector, or title rep to join a panel. Answer questions from the audience live—this adds huge value and builds rapport.

Final Raffle & Call to Action (10 minutes)
Announce the raffle winner and transition into your closing message. Invite attendees to book a free 1-on-1 consultation to start their homebuying journey.

DO:

• Keep it educational. Offer real insights (ex. “How to avoid overpaying in a bidding war”).

• Use visuals (slides, charts, videos).

• Share stories of past clients.

• Emphasize local programs like down payment assistance.
  
  

DON’T:

• Pitch yourself too much. Focus on service.

• Use jargon or acronyms.

• Ignore time—stick to the schedule.

Day 1:

• Send a thank-you email with slide deck and resources.

• Text attendees: “Thanks for coming! Let me know if you’d like to chat 1-on-1 this week.”

Day 3–5:

• Survey for feedback.

• Invite to a private “First-Time Buyer Tips” Facebook Group.

Week 2:

• Send updated Altos Market Report for your zip code (automated).

• Offer free CMA for anyone who needs to sell first.

Week 3–4:

• Call or text with a helpful article, tool, or client story.

• Offer a personal buyer consultation.

Use a Buyer Packet Presentation during 1:1 follow-ups.

Have Success Lending or your preferred lender ready to prequalify.

Ask for the Buyer Rep Agreement only after you've delivered value.

Track everything in Follow Up Boss or kvCORE.

Use real-time Altos data to:

• Show DOM and inventory trends.

• Explain market timing (“It’s heating up this month—time to act”).

• Send branded reports weekly for lead nurture​

Headline:
“🚨 First-Time Buyer? Save $10K+ When You Buy Your First Home!”

Body Text:
“Buying your first home shouldn’t be scary—or expensive. Join me on [DATE] for a free seminar where I’ll cover:
✅ Down payment help
✅ How to win in bidding wars
✅ Secrets to saving money on your first deal
🎁 Raffle, food, and real answers from local pros. Reserve your seat today!”

CTA Button:
“Register Now”