Zillow Premier Agent Training
Step 2: Get trained!
To be added to the Zillow lead routing, please fill out the CFG Zillow survey and usage agreement.
NOTE: ALL TRAININGS MUST BE COMPLETED AND YOU MUST BE
ZILLOW "SCRIPT CERTIFIED" BY WALLY BEFORE GETING ZILLOW LEADS
LUCAS PERRINO
Growth Advisor for Cliff Freeman Group
P 720.460.5988 | lucasp@zillowgroup.com
Click here to schedule a meeting with Lucas
TCFG Training Session Key Takeaways
Schedule an appointment immediately on Connection calls to create more conversion opportunities.
Continuously update your contacts in the Premier Agent App
Name and contact information
Status
Notes
Extend My Agent relationships by leveraging strategies listed in the attached document
To help achieve high Customer Experience Scores, ask your Connection if there is anything else you can do to provide an excellent experience, and to watch out for the survey.
Premier Agent Fundamentals
Understanding different Zillow lead types and how to communicate more effectively
Proven method for answering connection calls to set more appointments
Updating and follow-up tools within the app, including the long-term connection tool MyAgent
Understanding and leveraging our CSAT program to obtain Best of Zillow and drive more business
Below is a 4 minute overview of the topic
What triggers a Connection Call? Two questions:
Are you ready to buy?
Are you ready to talk to an agent?
Yes to both of those questions, triggers a Connection Call
TCFG Training Session Key Takeaways
Use the ALM framework to set more appointments and deliver an excellent customer experience
Appointment - When would you like to see this property?
Location - What other properties would you like to go see?
Motivation - What interested you about it/them?
Prepare for your in-person meetings with a buyer’s packet
Include your agent bio and business card
Use client testimonials to boost credibility
Share details about the neighborhood
Include pre-qualification information
Use the My Agent tool to secure more relationships
Converting Zillow Connections into Clients
Maximize the First Conversion
Overcome Common Roadblocks
Win the appointment
New in-app phone calls (software updated!)
Below is a 4 minute overview of the topic
TCFG Training Session Key Takeaways
Identify the needs of your pipeline in the Premier Agent App
Distinguish Connections from Nurture Leads
Notate your contact's home-search goals
Label each contact with an approximate time-frame to move
Develop an action plan
Make texting a crucial piece of your follow-up
Diversify your approach and provide valuable information every time
Document progress in the Premier Agent App
Execute on your plan
Focus on the quality of the content versus quantity of touchpoints
Exercise social media as an outlet to expand your audience and build your brand
Solidify the "My Agent" connection
Effective Pipeline Management
Succeed with Nurture Leads
Segment your Leads
Optimize your Pipeline
Below is a 4 minute overview of the topic
TCFG Training Session Key Takeaways
Solidify your post-closing plan
Deploy a closing packet and/or a closing gift.
Share joy with your sphere (Instagram, Facebook, share videos)
Build value to gain lifetime clients
Manage your database of clients similarly to your pipeline of active leads (follow up with value)
Host regular events and stay active in the community
Focus on building a strong brand to reach a bigger audience
Secure referral business for the future
Ask your clients at the right moment (After closing is a great time!)
Use My Agent to gain referrals
Building a Network of Lifetime Clients
Build a Referral Network
Secure Listings & Lifetime Clients
Review of all key training takeaways
Below is a 4 minute overview of the topic