Zillow Premier Agent Training

Step 2: Get trained!

To be added to the Zillow lead routing, please fill out the CFG Zillow survey and usage agreement.

NOTE: ALL TRAININGS MUST BE COMPLETED AND YOU MUST BE

ZILLOW "SCRIPT CERTIFIED" BY WALLY BEFORE GETING ZILLOW LEADS


LUCAS PERRINO

Growth Advisor for Cliff Freeman Group

P 720.460.5988 | lucasp@zillowgroup.com

Click here to schedule a meeting with Lucas


TCFG Training Session Key Takeaways

  1. Schedule an appointment immediately on Connection calls to create more conversion opportunities.

  2. Continuously update your contacts in the Premier Agent App

    • Name and contact information

    • Status

    • Notes

  3. Extend My Agent relationships by leveraging strategies listed in the attached document

  4. To help achieve high Customer Experience Scores, ask your Connection if there is anything else you can do to provide an excellent experience, and to watch out for the survey.

Premier Agent Fundamentals

  • Understanding different Zillow lead types and how to communicate more effectively

  • Proven method for answering connection calls to set more appointments

  • Updating and follow-up tools within the app, including the long-term connection tool MyAgent

  • Understanding and leveraging our CSAT program to obtain Best of Zillow and drive more business


Below is a 4 minute overview of the topic

What triggers a Connection Call? Two questions:

  1. Are you ready to buy?

  2. Are you ready to talk to an agent?

Yes to both of those questions, triggers a Connection Call

TCFG Training Session Key Takeaways

  1. Use the ALM framework to set more appointments and deliver an excellent customer experience

    • Appointment - When would you like to see this property?

    • Location - What other properties would you like to go see?

    • Motivation - What interested you about it/them?

  2. Prepare for your in-person meetings with a buyer’s packet

    • Include your agent bio and business card

    • Use client testimonials to boost credibility

    • Share details about the neighborhood

    • Include pre-qualification information

  3. Use the My Agent tool to secure more relationships

Converting Zillow Connections into Clients

  • Maximize the First Conversion

  • Overcome Common Roadblocks

  • Win the appointment

  • New in-app phone calls (software updated!)



Below is a 4 minute overview of the topic

TCFG Training Session Key Takeaways

  1. Identify the needs of your pipeline in the Premier Agent App

    • Distinguish Connections from Nurture Leads

    • Notate your contact's home-search goals

    • Label each contact with an approximate time-frame to move

  2. Develop an action plan

    • Make texting a crucial piece of your follow-up

    • Diversify your approach and provide valuable information every time

    • Document progress in the Premier Agent App

  3. Execute on your plan

    • Focus on the quality of the content versus quantity of touchpoints

    • Exercise social media as an outlet to expand your audience and build your brand

    • Solidify the "My Agent" connection

Effective Pipeline Management

  • Succeed with Nurture Leads

  • Segment your Leads

  • Optimize your Pipeline



Below is a 4 minute overview of the topic

TCFG Training Session Key Takeaways

  1. Solidify your post-closing plan

    • Deploy a closing packet and/or a closing gift.

    • Share joy with your sphere (Instagram, Facebook, share videos)

  2. Build value to gain lifetime clients

    • Manage your database of clients similarly to your pipeline of active leads (follow up with value)

    • Host regular events and stay active in the community

    • Focus on building a strong brand to reach a bigger audience

  3. Secure referral business for the future

    • Ask your clients at the right moment (After closing is a great time!)

    • Use My Agent to gain referrals

Building a Network of Lifetime Clients

  • Build a Referral Network

  • Secure Listings & Lifetime Clients

  • Review of all key training takeaways



Below is a 4 minute overview of the topic